Writer's Block

I AM YAO.

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A PR manager who shipped games at Tencent and NetEase, then fell into the crypto rabbit hole. Studied drama at Nanjing University and cinema at New York University — no cut, still rolling, scene unknown.

Learning vibe coding

A PR manager who now opens pull requests.

[Email][Twitter]

Working

Product Marketing Lead, DODO
2021 – 2025
DODO - A decentralized exchange backed by Coinbase Ventures, with $141B+ in trading volume and 3M+ users. I built Dr.DODO^↗ from scratch — a DeFi research brand and 6-person team that published industry reports with protocols like CowSwap and leading Market Makers. Hosted AMAs, spoke on conference panels, and advised early-stage crypto funds on due diligence.
#DeFi Research#Content Strategy#Public Speaking
Senior Product Marketing Manager, Tencent
2017 – 2020
Led a 6-person PR team, 100+ campaigns. Headed the China launch of PUBG (绝地求生) — the game faced massive media and regulatory pressure, but we turned it around through crisis PR and media strategy, got it to market, and won a company-level award. Also ran Naruto Mobile (火影忍者) PR for two years: 15.3M new users, 200% KPI.
#Crisis PR#Media Relations#Campaign Strategy
Product Marketing Manager, NetEase
2014 – 2017
Ran PR and brand marketing for Fantasy Westward Journey (梦幻西游) — one of China's most iconic online games. Partnered with top idols like TFBOYS and turned the game IP into film, theater, and animation. Wrote for company leadership and shaped its public narrative. As one of a 5-person founding team, built NetEase Games' social-media operation from zero.
#Brand Marketing#IP Collaboration#Executive Communications